Revenue Architecture Sprint
A diagnostic + redesign of your revenue system. Offers, pricing, acquisition, retention, attribution. You get a blueprint your team can execute.
Revenue architect · Fractional CMO/CRO · Advisory
Build the system
that scales the biz.
I design the revenue architecture that compounds — so founders stop trading hours for growth. Trust me: I've created playbooks that work in the most margin-strapped industry on the planet (Google “280E”).
- Exits
- Multiple
- Businesses built
- 6+
- Capital raised
- $600k
- Peak valuation
- $600M
The thesis
Revenue compounds when it's architected correctly. It can't grow forever on will alone.
Most businesses scale their revenue by scaling effort & headcount. What I build instead: the system underneath — offers, attribution, segmentation, content, pricing, partnerships — so the next dollar costs less than the one before it.
"Architecture compounds. Effort taxes."— working title, forthcoming book
What I do
Four ways to work together.
Fractional CMO / CRO
Embedded leadership for the growth function — building the team, the dashboards, and the playbook before you hire a full-time exec.
Scale-Up Advisory
Monthly working sessions with the Founder + C-suite. Pattern-match against six businesses I've built and a dozen more I've advised. Solving problems in Marketing, Sales, Product-Led Growth, and developing custom applications.
Board / Advisor Seat
Very limited. Typically one or two engagements at any given time, usually with founders I've worked with in another capacity first.
Selected work
Six example projects & the numbers.
First business hire at a website monetization company (MyFinance) in personal finance
Helped turn a lifestyle business into the premiere publisher monetization tool in personal finance, until Bankrate purchased us (through their parent company Red Ventures).
Exit$XX,000,000
First business hire at an ecommerce business (Jane Technologies Inc.) that grew to $600M+.
Built the commercial playbook from scratch. Pitch, partnerships, and complementary revenue streams that carried the company to its peak valuation. A $10M valuation the month after I joined became $600M in under 3.5 years.
Valuation60×
Co-Founder, Fundraise Lead
Designed the brand, the product, the pitch deck. Executed the $600k seed raise. Oversaw co-manufacturing. Co-Founder Emeritus (departed the company in 2022 to focus on tech).
Raised$600k
Founder, Product Owner.
Created a full stack digital marketing agency (Web, SEO, CRM, PR, Design, Paid Media) designed for the hardest margin environment in the country. Led all functions: marketing, ops, finance. Designed software for a niche space, built bespoke products for Clients.
From scratch7 figures
Founder & Chief Architect
The Marketing O.S. “Anti-Agency” for a niche highly-regulated space. Cutting-edge technology that integrates with major industry systems (POS, CRM, seed-to-sale tracking, & more) to analyze lab results & business data, and create & automate marketing opportunities.
Just$19/mo
Founder & Chief Architect
The Marketing O.S. that replaces agencies & freelancers. Taking the playbooks built for a hard margin environment, and adapting them so that businesses of all shapes & sizes can use them.
Just$19/mo
Architecture over Effort
The newsletter for operators who'd rather build than burn out.
Essays on revenue systems, pricing, acquisition, and the underlying architecture of companies that compound. Read by founders and operators at 8-figure brands, Series A–C, and holdcos. No fluff.