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Selected work

Five engagements. The numbers.

Company names are withheld until specifically greenlit. The roles, mechanics, and numbers are precise.

01 · 2016-2017Financial Publishing
First business-side hire

VP of Sales & Partnerships

MyFinance — a publisher monetization partner

  • Helped turn a lifestyle business into the premiere publisher monetization tool in personal finance.
  • Took over monetization for big sites like Investopedia, CNN Money, & much more.
  • Until our friends at Bankrate / Red Ventures decided to purchase the company for eight figures.
Timeline
15 months
Revenue
$25k/mo → $1M/mo
Largest deal
$1.8M annual
02 · 2018-2021$10M → $600M
First business hire

GM, Head of New Businesses

Jane Technologies — $100M raised in $600M Series C

  • Hired in as the first non-founder, non-engineer.
  • Quickly rewrote the sales pitch and became the top seller by a wide margin.
  • Subsequently launched multiple new revenue streams: ads, analytics, “where to buy” for brands.
Valuation
60× increase
Peak valuation
$600M Series C
Ad Revenue
Grew to $475k/mo
03 · 2021–2022D2C Ecommerce · Tightly Regulated
Created the product, raised the funds

Co-Founder (Emeritus)

The High Confectionary

  • Designed the product, packaging, and brand personality.
  • Designed the entire pitch deck, and closed commitments for a $600k seed round.
  • Oversaw the initial product co-manufacturing, recruited C-suite team.
Raised
$600k
Recruited
50% of C-suite
Revenue
$58k/mo as of Feb ’26
04 · 2021 - OngoingFull-stack digital agency
Runs a profitable agency in the hardest margin environment in the country.

Founder / CEO

Heady

  • Created a full stack digital agency for a tightly regulated niche with difficult margins.
  • Handled Web, SEO, CRM, PR, Design, Paid Media for dozens of retailers & CPG brands.
  • Created playbooks that work for omnichannel impact, without major effort.
CRM revenue case study
$90k → $1.1M/mo
SEO revenue case study
+78% in 3 months
Largest Client
$108k/yr
05 · 2026-PresentSaaS Developer
Sole architect & developer

Founder

HeadyOS & ScrappyOS

  • Wanted to create the “Anti-Agency” and turn Heady’s playbooks into DIY tools.
  • Developed the entire platform including data integrations, workflow tools, & more.
  • Helping 100s of small businesses supercharge their marketing without extra resources.
Timeline
6 months
Venture Backing
$0
Developers
0
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